Areas of Experience
About Christine Ye, Ph.D.
Christine Ye has joined Westminster college as an assistant professor of marketing starting Fall 2013. Christine completed her doctoral program with a concentration in marketing at Florida State University in 2013. Prior to joining the doctoral program, Christine worked as a marketing consultant at Digitas,inc for about two years. She obtained her master’s degree in Statistics at Yale University in 2006 and received her bachelor’s degree in Marketing (Minor in Mathematics) in the Kelley School of Business at Indiana University, Bloomington in 2004. Her research focuses on understanding the role of trust in a firm-customer relationship, particularly in the domain of e-commerce and CSR. She has presented research papers at national conferences such as the American Marketing Association Winter Educators' conference, the Academy of Marketing Science Annual Conference, and the Marketing and Public Policy Conference. She also has publication in well-regarded marketing journals including Journal of Interactive Marketing, Journal of Public Policy and Marketing, Journal of Business Ethics.
"When Companies Do Good, Are Their Products Good For You? How Corporate Social Responsibility Creates a Health Halo," with John Peloza and Bill Montford, Journal of Public Policy and Marketing (Forthcoming).
“The Role of Corporate Social Responsibility in Consumer Evaluation of Nutrition Informaiton Disclosure by Retail Restaurants,” with J. Joseph Cronin and John Peloza, Journal of Business Ethics (Forthcoming).
“From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication,” with Todd J. Bacile and Esther Swilley, Journal of Interactive Marketing (2014), 28 (2), 117-133.
“How Social Partnerships Build Brands," in Social Partnerships and Responsible Business: A Research Handbook (2013), May Seitanidi and Andrew Crane (eds), Routledge with John Peloza.
“How Does Online Trust Evolve Over Time? An Empirical Examination,” Proceedings of the American Marketing Association Summer Educators’ Conference, San Francisco CA, with Charles F. Hofacker and John Peloza (2014).
“Is Corporate Social Responsibility Good For You? How CSR Impacts Consumer Perceptions of Product Performance,” Proceedings of the Association for Consumer Research Conference (Special Session: How Corporate Social Responsibility Influences Consumers), Vancouver CA, with John Peloza (2012).
“The Role of Corporate Social Responsibility in Consumer Evaluation of Nutrition Information Provision by Restaurants,” Proceedings of the Academy of Marketing Science Annual Conference, New Orleans LA, with John Peloza and J. Joseph Cronin (2012).
“Effects of Corporate Social Responsibility on Marketing Strategies: An Investigation of the Role of Strategic Fit of CSR on Consumer-Related Responses in the Food Industry,” Poster session given at the Marketing Public Policy Conference, Washington DC, with J. Joseph Cronin, and Ronald E. Goldsmith (2011).
“An Investigation of Consumer Customization of Delivery Time on Mobile Coupon Redemption,” Proceedings of the American Marketing Association Winter Educators’ Conference, Austin TX, with Todd Bacile, Esther Swilley, and Charles F. Hofacker (2011).
“Value Expressive Consumption: The Effects of Self-concept Priming and Personality-related Ad Appeals,” Proceedings of the American Marketing Association Winter Educators’ Conference, Austin TX, with Ronald E. Goldsmith (2011).
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