2006 - 2007 Marketing Courses

MKTG

300

Principles of Marketing

(4)

An introduction to the terminology of marketing and basic marketing concepts. Emphasizes product, price, distribution and promotional decisions with reference to the internal and external environments of the organization. Prerequisite: MATH 141.

 

MKTG

303

Professional Selling

(4)

An analysis of current models of professional selling procedures. Emphasizes the practical application of procedures to sell successfully. Role-playing is used extensively to apply the practical knowledge to selling situations. Prerequisite: MKTG 300.

 

MKTG

338

Advertising

(4)

Introduction to the terminology, institutions, and functions of advertising as an activity of marketing. Emphasizes managerial aspects of advertising. Prerequisite: MKTG 300.

 

MKTG

340

International Marketing

(4)

Explores marketing strategies unique to international business. Focuses on modifications of marketing strategies and tactics occasioned by environmental differences. Prerequisite: MKTG 300.

 

MKTG

401

Directed Studies

(1-4)

A tutorial-based course used only for student-initiated proposals for intensive individual study of topics not otherwise offered in the Marketing Program. Prerequisite: consent of instructor and school dean.

 

MKTG

410

Examining Brand Issues

(2)

This course will examine the concept of branding, including building and managing brand equity; building strong brands and introducing brand extensions; repositioning brands and revitalizing brands. Prerequisite: MKTG 300.

       

MKTG

212/412

Special Topics in Marketing

(1-4)

Current topics of interest in marketing are explored. A changing title course in contemporary marketing issues.

 

MKTG

420

Consumer Behavior

(4)

This course provides students with a managerial perspective of consumer behavior. Students examine how psychological, sociological and anthropological bases of behavior influence purchase and consumption of consumer goods and services. Prerequisite: MKTG 300.

       

MKTG

435

Marketing Research and Planning

(4)

Provides a detailed examination of marketing research including the design of a marketing research project. Includes the development of a marketing plan based on the results of the research process. Prerequisite: MKTG 300, MATH 150; junior or senior standing, or consent of instructor.

 

MKTG

440

Internship

(1-8)

Students receive credit for meeting pre-arranged learning objectives while working for a company or non-profit organization. Internships give students the opportunity to compare their understanding of classroom material with current best practices in their field. Credit is based on the number of hours at the job site and the nature of the learning objectives. Monthly class sessions reinforce the student learning objectives, and allow interns to compare their experiences with other interns. Prerequisites: MKTG 300; junior or senior standing (transfer students must complete a minimum of 15 Westminster credit hours or obtain permission of instructor); completion of the Career Center Internship Workshop; and approvals from the Gore School of Business Practice/Experience Coordinator and the Career Center Internship Coordinator.

 

MKTG

441

Marketing Practicum

(4)

This disciplinary practicum is a student team-based, company consultation project. The project addresses a real issue of concern to a client company (or non-profit organization), requires extensive research, and results in a formal oral presentation and written report to the company. Students work in teams of 3-6 under the supervision of a Gore School of Business faculty member. Prerequisites: MKTG 300; MATH 150; junior or senior standing.

 

MKTG

442

Professional Portfolio

(2)

The Professional Portfolio is designed for mid-career professionals. The class gives students the opportunity to assess their interests and skills, design a career plan, and create a portfolio, which documents what they have to offer to an organization in an appropriate field. Students must have at least five years of professional or managerial experience to enroll in this class. Prerequisites: MKTG 300; junior or senior standing; and approval of the Gore School of Business Experience/Practice Coordinator.

 

MKTG

450

New Product Development

(4)

This course is designed to introduce the theories, methods and practice of product development from initial research through concept development. Students will become familiar with the nature, structure, roles and process of research and development, including the use of product development as a competitive strategy.

 

 

 

 

MKTG

460

Marketing Portfolio

(2)

The portfolio is a summary of activities, materials, work product, and views based on years of experience in the field. The portfolio examples serve to demonstrate competency in: external and internal firm analysis leading to marketing strategy development, marketing plan development, marketing research, and assessing customer needs leading to value creation and delivery while achieving the organization’s goals. Prerequisites: MKTG 300.

 

 

 

 

MKTG

470

Management and Marketing of Services

(4)

Traditionally, business school courses have focused on the manufacturing sector of the economy. This course is especially designed for those students who may be interested in working in service industries and in addressing the distinct needs and challenges of managing services and delivering quality service to customers. The primary theme of the course is that service organizations (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services) require a distinctive approach to management and marketing strategy—both in its development and execution. A second theme of the course focuses on the role of service in manufacturing businesses. Prerequisite: MKTG 300, MGMT 305. Crosslisted with MGMT 470.