2006 - 2007 Master of Professional Communication Courses

MPC

600

Communication Ethics and the Democratic Process

(3)

Provides theoretical and historical background for understanding present-day social and political contexts of journalism, advertising, and public relations. Debate ensues about whether current U.S. mass communication practices enhance or debase the democratic process.

 

MPC

602

Rhetorical Theory and Practice

(3)

Introduces students to the history of rhetoric and addresses practical application relevant to professional communication. Readings trace the evolution of rhetorical theory and outline strategies for producing effective rhetorical communication. Students develop skills in persuasion, argumentation, and critical thinking.

 

MPC

610

Professional and Technical Writing

(3)

Focuses on the principles of writing professionally and the application of those principles to specific writing projects. Students learn to plan and organize effectively, to write clearly, and to develop polished final products through revision.

 

MPC

611

Public Relations Writing and Planning

(3)

Helps students develop writing skills and produce public communication documents beyond the conventional press release. Students also study public communication models and theories and their application to an overall campaign in a professional setting.

 

MPC

614

Writing for the Computer Industry

(3)

Introduces students to the various writing forms required by the computer industry and other high-tech industries. Students review basic rhetorical concepts to enable them to organize and write user manuals, promotional materials, and/or in-house communications pertinent to the industry and deliverable in either print or electronic media. Prerequisite: MPC 610.

 

MPC

615

Writing for Business

(3)

Develops an understanding of the communication needs of the business world. Students learn to work collaboratively and to write professional-quality business documents. The course exposes students to changes in business communication attributable to advances in computer technology and to the globalization of business. Prerequisite: MPC 610.

 

MPC

616

Writing for Popular Publications

(3)

Introduces students to the concepts particular to writing for lay readers. Students analyze pieces written for publications ranging from magazines to newsletters in preparation for writing various types of documents for popular audiences. Prerequisite: MPC 610.

 

MPC

617

Writing for Peer-Reviewed Journals

(3)

Focuses on the organizational models and journal requirements unique to peer-reviewed publications. Students work in areas of subject matter expertise or collaborate with other professionals in the preparation of manuscripts suitable for publication in professional journals. Prerequisite: MPC 610.

 

MPC

618

Professional Editing

(3)

Introduces students to the field of editing. Fundamentals of copy editing and substantive editing are introduced and then applied to a number of editing projects. Class activities focus on the skills needed in editing, which include a thorough knowledge of grammar, punctuation, and the organization and design of reports. Prerequisites: MPC 610 and at least one additional class from MPC 614-617.

 

MPC

620

Organizational Communication

(3)

Covers various theories of organizational communication. Students analyze organizational structures and systems while focusing on their individual roles in and responsibility for organizational communication.

 

MPC

630

Visual Communication

(3)

Explores basic theories of visual perception as contexts for the study of visual messages. Students identify principles that underlie their understanding and analysis of visual media, as well as develop written analyses of how visual messages communicate. The class encompasses specific aspects of visual communication such as photographs, information graphics, the use of color, etc.

 

MPC

635

Design Principles and Desktop Publishing

(3)

Provides an overview of basic layout and design principles and hands-on training in professional desktop publishing software. Students apply their understanding of layout, design, and desktop publishing to the creation of a variety of publications, such as the MPC newsletter, specialty advertising, corporate profiles, and packaging. Prerequisites: MPC 610; COMM 307 or consent of instructor.

 

MPC

636

Multimedia Systems

(1)

Focuses on advanced multimedia technologies in communication, education, and training. Students analyze numerous delivery systems, such as CD-ROM, digital audio and video, a variety of web-based media, and DVD.

 

MPC

637

Web Design and Production

(3)

Introduces students to the Internet, the World Wide Web, and their associated technologies. Students learn design and organizational principles that apply to electronic media and the Web. They also receive hands-on training in the use of Web site production software. All students will create their own Web sites.

 

MPC

638

Digital Image Editing

(3)

Introduces students to digital imaging tools and techniques. Using appropriate software, students learn to modify and combine digital images from a variety of sources, such as scanners, digital cameras, stock photo services, etc. Students also learn to create new text and image material from within the image editing software. Projects include design and production work for both print and electronic media.

 

MPC

639

Web Site Planning and Management

(3)

Develops skills in planning, producing, testing, promoting, evaluating, and maintaining a Web site for a business or other organization. Students interact with clients from the perspective of a Web development team. Student teams plan, design, and produce a Web site for a client and produce deliverable items relevant to each phase of the development process. Prerequisite: MPC 637.

 

MPC

640

Communication Measurement and Evaluation

(3)

Covers a variety of methods by which the effectiveness of communication pieces can be measured. The class focuses on communication plans and strategies and on the use of survey instruments, usability tests, and focus groups in gathering information and evaluating communication effectiveness.

 

MPC

642

Project Planning and Management

(3)

Explores the facets of managing a documentation project from research and planning to implementation. Students apply project management theories related to scheduling and budgeting, managing multiple development cycles and deliverables, facilitating collaborative work groups, and establishing meaningful evaluation metrics to comprehensive, strategic communication projects.

 

MPC

652

Effective Presentations

(3)

Presents a theoretical and practical approach to delivering effective presentations. Students learn and practice effective presentation skills using a variety of visual aids, including multimedia.

 

MPC

653

Fundamentals of Oral Presentations

(1)

Explores techniques of planning, preparing, and delivering effective presentations for use in classroom and business environments.

 

MPC

660

Publication Design

(1)

Explores the idea of what makes an effective, appealing publication from a layout, design, and organizational perspective. Basic publication design principles are discussed, and students apply those principles to a small hands-on project.

 

MPC

663

Grant Research and Writing

(3)

Emphasizes the management and research processes involved in writing a successful grant proposal. Students use both Internet research and traditional research methods to identify appropriate funding agencies and gather data for writing grant proposals. Potential projects include writing a grant proposal, reviewing and evaluating grants, and presenting grant proposals. Prerequisite: MPC 610.

 

MPC

664

Proposal Writing

(1)

Teaches students to identify audiences and provides an overview of the format, style, and content of various types of proposals. With attention to appropriate models, students write individual proposals. The field project proposal for MPC 690 can be used as the proposal project for this class.

 

MPC

665

Public Relations Writing for Broadcast

(1)

Briefly introduces broadcast writing in public relations, with a focus on the public service announcement or PSA. Students learn the concept of the PSA and gain experience in writing and producing PSAs for radio.

 

MPC

666

Freelance Writing and Editing

(1)

Focuses on the personal attributes, skills, and qualifications needed by those who undertake freelance careers in writing and editing. Those who are serious about a freelance career create a marketing plan and design their marketing materials; other students explore the steps needed to establish successful careers within more conventional communication settings.

 

MPC

668

Directed Studies

(1-4)

Allows students to undertake independent research and readings on special topics not fully covered in the MPC Program. Prerequisites: consent of instructor and school dean.

 

MPC

670

Special Topics

(1-3)

Presents a number of changing topics allowing study in areas of special interest.

 

MPC

690

Field Project

(3)

Serves as the culmination of the MPC Program. The field project can be an internship in a local business or agency, an actual field study of some communication function in the work place, or a major project including significant amounts of professional-quality writing, editing, and/or design. Students must plan the project with a communication faculty member and an outside professional. Prerequisites: 27 hours of coursework and approval of field project proposal by MPC Program faculty.

 

MPC

699

Continuing Registration

(0)

Allows students to continue work on their field projects. Continuing registration is required until the field project is complete, and a fee of $250 is assessed each semester.