2007-2008 Marketing

Program Requirements | Bachelor of Science | Bachelor of Arts | Plan of Study | Course Descriptions

Program Director: Georgia White
Faculty: Brian Jorgensen, Nancy Panos Schmitt, Georgia White

Students can complete the Bachelor of Science in Marketing, or the Bachelor of Arts in Marketing. All students completing the Marketing major meet educational requirements for the Accelerated MBA Program for Westminster Graduates.

Program Goals

The Marketing major is designed to give students the skills and knowledge necessary to contribute successfully to organizations through a variety of marketing activities. The purposes of the major are to ensure that students (1) understand the complex and dynamic nature of the field of marketing, (2) understand the comprehensive components of a firm’s marketing activities, and (3) understand the organizational decisions contributing to the creation and delivery of value. Students majoring in Marketing will:

• Understand the major dimensions of the external environment impacting the organization, the firm’s internal environment and how these factors contribute to the creation of marketing strategy.
• Know the tools for developing and implementing a marketing plan including segmentation, positioning, target market selection, and the marketing mix.
• Understand and have experience with a variety of quantitative and qualitative market research methods.
• Understand the processes for determining customer needs and coordination with the firm to offer value to the marketplace while achieving the organization’s strategic goals.

Program Requirements

To fulfill the requirements for the Marketing major, students must complete the courses outlined below. Students must maintain a minimum 2.3 GPA in business program coursework.

Bachelor of Science in Marketing

Requirement Description

Credit Hours

I.

Undergraduate Business Core

50

Please refer to the Undergraduate Business Core page for requirements.

II.

Major Requirements

24

The following courses are required:

MKTG 303 Professional Selling
MKTG 338 Advertising
MKTG 435 Marketing Research and Planning
MKTG 460 Marketing Portfolio

Ten hours of electives are required from the following:

MKTG 340 International Marketing (4)
MKTG 410 Examining Brand Issues (2)
MKTG 420 Consumer Behavior (4)
MKTG 450 New Product Development (4)
MKTG 470 Management and Marketing of Services (4)
COMM 326 Introduction to Web Writing and Web Design (4)
Or other upper division electives as approved by advisor

4
4
4
2

10






III.

Practice/Experience Courses

2-4

MKTG 440* Internship
or
MKTG 441* Practicum
or
MKTG 442* Professional Portfolio

*Note to transfers: all internships (440) must be taken at upper division level. For transfer of credit for 441 or 442, please see the Practice Experience Coordinator.

2-4

4

2




TOTAL HOURS FOR B.S. MARKETING PROGRAM

76-78

Note: All students must complete 124 hours of coursework to graduate, 40 hours of which must be upper division (300 level or above). Students may need to take other courses to complete the college hours requirement.

Bachelor of Arts in Marketing

Requirement Description

Credit Hours

I. Undergraduate Business Core
50
Please refer to the Undergraduate Business Core page for requirements.

II.

Bachelor of Arts Requirements

12

Students completing the Bachelor of Arts option (B.A.) must complete either:

a. A declared academic minor other than the Business Minor;
b. Twelve credit hours of foreign language in one of the following ways:
  • Eight credit hours of a foreign language, and either: four credit hours of a Westminster May term/summer international study tour, or four credits of an international study tour transferred from an accredited college or university.
  • Twelve credit hours of a single foreign language.

See Foreign Language Requirement for equivalencies, AP and CLEP credit policy.

III. Upper Division Required Courses
20

The following courses are required:

MKTG 303 Professional Selling
MKTG 338 Advertising
MKTG 435 Marketing Research and Planning
MKTG 460 Marketing Portfolio

Six hours of electives are required from the following:

MKTG 340 International Marketing (4)
MKTG 410 Examining Brand Issues (2)
MKTG 420 Consumer Behavior (4)
MKTG 450 New Product Development (4)
MKTG 470 Management and Marketing of Services (4)
COMM 326 Introduction to Web Writing and Web Design (4)
Or other upper division electives as approved by advisor



4
4
4
2

6








IV.

Practice/Experience Courses

2-4

MKTG 440* Internship
or
MKTG 441* Practicum
or
MKTG 442* Professional Portfolio

*Note to transfers: all internships (440) must be taken at upper division level. For transfer of credit for 441 or 442, please see the Practice Experience Coordinator.

2-4

4

2




TOTAL HOURS FOR B.A. MARKETING

84-86

Note: All students must complete 124 hours of coursework to graduate, 40 hours of which must be upper division (300 level or above). Students may need to take other courses to complete the college hours requirement.

Recommended Plan of Study for Marketing

Freshman Year

Fall Semester

Spring Semester

ECON 253 ECON 263
Language I (B.A.) Language II (B.A.)
MATH 141 MATH 150

Sophomore Year

Fall Semester

Spring Semester

ACCT 213 FINC 300
Language III (B.A.) IRM 200
MKTG 300 MGMT 230
PHIL 206 MGMT 305

Junior Year

Fall Semester

Spring Semester

MGMT 325 MKTG 303
MKTG 338 MKTG Elective
MKTG Elective

Senior Year

Fall Semester

Spring Semester

MKTG 460 MGMT 475
MKTG 440/441/442 MKTG 435
MKTG Elective (B.S.)