Converse in the spring Website
Johanna Snow

Director of Brand Marketing & Strategy

jsnow@westminstercollege.edu | 801.832.2686

  • Creates and executes marketing strategies to promote the Westminster brand.
  • Manages day-to-day brand marketing campaign tactics and logistics, including campaign evaluation.
  • Works with vendors and outside agencies to facilitate brand marketing campaigns and market research.
  • Manages all media buying for brand marketing campaigns.
  • Liaises with other departments to ensure the college brand and messages are used correctly and consistently.
  • Offers support and expertise to other departments engaged in marketing activities.
  • Works with Senior Web Designer to maintain and update the college website and brand integrity on the internet.
  • Strategizes and procures pricing for new marketing campaigns and maintains marketing budgets.