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The Center For Entrepreneurship

Linda Muir, Director:


Phone:  801-832-2658


 Linda Muir is the Director for the Center for Entrepreneurship at Westminster College. Prior to joining Westminster College, Linda spent most of her career in the private sector and is the president of LA Vocal, Inc., a business development company. Her marketing background encompasses working for large corporations such as FranklinCovey, Bell & Howell, Intel and Symantec as well as creating two start-ups of her own and helping small business ventures go to market. She served as the first director of the Larry H. Miller Business Innovation Center, a business incubator for new business start-ups, and is a founding member of the Women Tech Council, one of the first organizations in Utah to support tech-focused career women. Linda also worked at the state of Utah in the economic development division to support small business start-ups and growth companies throughout Utah. She also sits on the Utah Business Lending Corporation credit committee. Linda holds a BS in marketing and an MBA from Westminster College.



Elizabeth Asbell, Executive Director of Opportunity Quest: 



Elizabeth Asbell is currently in her third year at Westminster College. After being born and raised in Maine, she decided to move to Salt Lake City to attend school.  She has worked in the Center for Entrepreneurship since her first year at Westminster College. Beginning as the Communications Coordinator for the Center, she has worked her way up to Executive Director of Opportunity Quest. Elizabeth is responsible for coordinating the campus-wide business plan competition, Opportunity Quest, from beginning to end. Although she is majoring in Environmental Studies, the experience and knowledge she has gained by working with Linda and the Center has inspired her to want to work with start-ups post graduation. She hopes to utilize her passion and knowledge of environmental issues by working to create more sustainable businesses.


Conrad Lilleness, Co-director of Opportunity Quest: 


Conrad Lilleness is originally from Seattle, WA, but moved to Salt Lake City in order to attend Westminster College three years ago. This is his first year directly working in the center, targeting and co-directing the campus-wide business plan competition, Opportunity Quest. Conrad has fostered a cohesive mix between his passion for entrepreneurship and nature through every aspect of his life. He is currently studying Finance with a minor in Applied Computing. Working at the Center, and specifically with Opportunity Quest, has furthered Conrad's interests in private equity and venture capital. 



Johnnie V Ethington, Marketing Coordinator: 



Johnnie Ethington grew up in Jackson Hole, WY and is now in her third year at Westminster College. This fall, she returned to Westminster after studying abroad in Barcelona, Spain and began working as the Center's Marketing Coordinator. Johnnie is studying Business Management with dual minors in English and Spanish. Through her position, she has had the opportunity to converse with many skilled entrepreneurs. This has inspired her to hopefully contribute to and/or own her own start-up business one day. 



Jared McNeel, President of the Westminster Entrepreneurship Club:


Jared McNeel grew up in Salt Lake City, UT and is currently a senior at Westminster College. He is studying Business Administration with a specific interest in Corporate Finance and Strategy. Jared has fostered these interests through his wide array of extracurricular activities at Westminster. In the 2013-2014 Opportunity Quest Business Competition he took 3rd place and is currently the President of the Westminster Entrepreneurship Club. Beyond that he is a venture capital intern at the Wayne Brown Institute Venture Accelerator in downtown Salt Lake City. Through Jared’s experiences in the Center for Entrepreneurship and the healthcare industry, he was able to invent a medical device that will one day reduce inefficiencies and medication errors in the healthcare industry. Jared hopes to one day use skills learned from the Center for Entrepreneurship as well as Westminster College to become a successful entrepreneur and by applying his knowledge of entrepreneurship and finance to the Venture Capital and Private Equity industries.