The Master of Strategic Communication at Westminster College is designed to meet the needs of professionals working in the communications industry—public relations, corporate and nonprofit communication, marketing, and advertising. The MSC program uses a unique project-based curriculum that ensures you graduate with a portfolio of materials that demonstrates your skills and expertise.
Instead of lectures and classes, you’ll complete a series of projects (working both individually and in teams) that will give you practical, real-world experience and build your portfolio. These projects simultaneously develop your individual leadership and team-based communication skills. Because the program is online, you can learn without worrying about missing work or giving up family time. You won’t lose the magic of face-to-face time, though, because we offer an on-campus residency in Salt Lake City, Utah, on the Friday before each semester begins. In residency you’ll have the opportunity to socialize and work with your classmates and faculty.
Throughout the program, you are guided and supported by your faculty mentors, who will apply a clear and consistent set of specific competencies to help you understand how to improve your work. You’ll have the opportunity to revise every project until you get it right.
The program is ideal for self-motivated individuals who want to work with professional clients to solve specific problems, strategically create and implement response plans, and evaluate their personal and team performance.
What is Project-based Learning?
Project-based learning engages you in applied-learning assignments that integrate with workplace responsibilities. You learn by doing—the most effective way to learn
Rather than lectures and rote learning, you are given real-world applied projects that provide you with the skills and expertise you need to be successful. The learning and resources you need to complete these projects are available 24/7 through our comprehensive online knowledge database. This hands-on learning is supported by Westminster’s experienced and dedicated faculty who ensure that you understand the principles of each project and master the pre-determined learning goals. You aren’t just a number to faculty. Your goals matter, and faculty will work with you every step of the way to ensure you succeed.
What Are the Benefits of Project-based Learning?
Research clearly shows that an active learning-by-doing environment produces knowledge that is deeper, richer, and retained at higher levels than learning delivered simply through lectures and reading.
Often, students are briefly inspired in a lecture or classroom, only to have that excitement dissipate back at home or in the office. Students in Westminster’s project-based programs practice what they learn, thereby building expertise and deeper understanding of practical skills they can use in the workplace right away.
Project-based programs also offer students more flexibly in their schedule—learning can happen when and where it’s convenient for the student and won’t interfere with obligations to work and family.
Will I Be Able to Interact With Other Learners?
The MSC program is built to help you develop your skills and experience as leaders and collaborators. The program offers regular interaction with faculty (at least once a week), and each sequence provides learners with the opportunity to work on a team. You will be as engaged as you are in a traditional classroom, yet you will have the freedom to organize learning around your schedule.
How Is the MSC Program Different From Other Online Programs?
The MSC program is built online to be flexible, but we haven’t traded in the benefits of traditional learning. We offer personalized online learning, which means faculty will work closely with each student (via phone, text, or video chat) to ensure that students are getting the kind of customized learning that makes a Westminster education stand out. You won’t be a number; you’ll be a student.
What Can the MSC Offer You?
Graduates of the MSC program will have a portfolio of work done for real clients. That portfolio will prove to an employer your ability to create strategic communication and lead others to do the same.
In addition, the MSC program will give you the opportunity to meet with other learners who are working toward the same goals. You’ll learn from each other in an environment that encourages you to take risks, explore, and discover (or re-discover) your passions and talents.
Who Are the Faculty?
MSC faculty are trained experts and practitioners in a variety of communication subfields. They write and publish about communication; provide high-quality training to corporate clients across the country; and teach graduate and undergraduate classes on a wide range of communication-related topics. Our full-time faculty all have PhDs in communication specialties with exceptional teaching records and a passion for online learning. Our part-time faculty are highly-qualified teachers who are expert communication practitioners.