A private comprehensive liberal arts college in Salt Lake City, UT, offering undergraduate and graduate degrees in liberal arts and professional programs. Website

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Project Sequence Descriptions

Project Sequence 1 | Strategic Communication in Action

Apply methods of rhetorical analysis to assess the effectiveness of existing strategic communication. Create customized responses to real-life problems within organizations. Research, develop, and produce professional strategic response plans designed to solve specific problems for real-world clients.

  • Communication Effectiveness
  • Communication Problems
  • Communication Strategy
  • Review and Revision
  • Communication Recommendations and Reflection
  • Team Project

Project Sequence 2 | Strategic Message Development

The learner creates a comprehensive, well-written document that meets a defined need of an organization. The iterative process involves research, planning, writing, editing, usability testing, information design, and revision. The final deliverable demonstrates the learner’s knowledge of all the components that constitute a professional-quality document to meet a specific communication need.

  • Communication Effectiveness
  • Project Management Plan
  • Research and Document Plan
  • Initial Draft
  • Peer Review and Revision
  • Usability Testing
  • Final Revision and Submission
  • Team Project

Project Sequence 3 | Organizational Strategy Assessment

Analyze how leadership functions in an organizational context to understand how primary objectives can be better achieved. Research the daily interactions and relationships of organizational members, write a recommendation report, and present it to management. Emphasize areas that need improvement and make suggestions for accomplishing organizational objectives.

  • Problem Identification
  • Data Collection
  • Data Mining and Mapping
  • Data Analysis Report
  • Effective Presentations
  • Recommendations Report
  • Reflection
  • Team Project

Project Sequence 4 | Strategic Marketing Communications

Apply the principles and practices of Integrated Marketing Communications (IMC). Establish IMC plans, segment target audiences, analyze current marketing trends, develop various strategies and tactics, create realistic budgets, and evaluate the effectiveness of marketing campaigns and develop complete IMC plans for a business, non-profit or government organization.

  • Communication Effectiveness
  • Situation Analysis 
  • Target Market and Competitive Analysis 
  • Marketing Objectives, Strategies, and Tactics
  • Marketing Collateral Materials 
  • Evaluation Plan
  • Complete IMC Plan 
  • Team Project

Project Sequence 5 | Optimizing Communication Effectiveness

This is the capstone project—Demonstrate vision and leadership by developing an original communication project, from initial planning through implementation and measurement.

  • Project Planning, Management, and Implementation
  • Assessment and Reflection
  • This sequence will include an all-expenses paid international service trip.

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