Jun 19, 2013
SALT LAKE CITY — Eric Morley understands that pursuing a career as an artist isn’t easy. After observing the challenges his partner, Marcus Gibby, faced with chasing his artistic dreams, Morley decided to take an approach to his new company that could leverage both his business acumen and Gibby’s artistic talents.
And from there, Mod-a-go-go was born.
“Mod a-go-go specializes in contemporary art, from new and emerging artists, paired with mid-century modern furniture,” said Morley. “Through Marcus’ experience we found that, for most emerging artists, there are few places to show their art where they can connect with art consumers. Many new artists are confined to restaurants, coffee shops or salons where people are visiting for a purpose other than art. Mod a-go-go’s mission is to provide a home for contemporary, new artists and help them to launch their careers using their talents.”
While pursuing his MBA at Westminster, Morley gained the knowledge and tools to make his company a reality. He initially used Mod-a-go-go as a case study and solicited feedback from his peers. With the help of the college’s Center for Entrepreneurship, Morley was able to develop a business plan and strategy that helped him take the company to the next level.
“The students, professors and Center for Entrepreneurship gave me the feedback and encouragement I needed to launch the business and take it from concept to reality,” he said. “The Westminster Lectures in Entrepreneurship series further bolstered my enthusiasm to be a business owner and the speakers supplied me with the advice, warnings and insights that I needed to overcome some of the more difficult mental and realistic roadblocks that were in my way.”
“Eric is a great example of fully utilizing Westminster’s MBA experience,” added Linda Muir, the director of Westminster’s Center for Entrepreneurship. “He has taken courses in entrepreneurship and used class assignments to develop the business model for Moda-go-go while accessing his MBA peers to provide input and strategic direction. It’s so exciting to see students take a fledgling business idea and develop it into a full-blown business.”
Morley ultimately hopes his business will not only help launch emerging artists’ careers, but will add to the city’s vibrancy.
“While Utah is very supportive of the arts, contemporary art is only beginning to find its place in Salt Lake City,” he said. “We believe that new artists are the keys, and talent for creating new pieces that haven’t been done in Utah. Mod a-go-go can connect those artists with a consumer base that is thirsty for new and unique pieces. Ultimately, we are excited to be part of the community, contribute to the continued revitalization efforts of downtown Salt Lake City and offer a home to a diverse network of artists, designers and patrons.”
Mod-a-go-go officially launches on Friday, June 21, at 6 p.m. at 242 E. South Temple, Salt Lake City, Utah. Media members are invited to the opening.