Jan 29, 2013
Jan. 29, 2013
Yorkin to lead the college's Office of Communication
SALT LAKE CITY -
Westminster College has named Sheila Rappazzo Yorkin as its executive director of integrated marketing communications. Yorkin will lead the college's Office of Communications beginning March 2013.
Yorkin joins Westminster after four years as director of marketing and communications at the Economic Development Corporation of Utah, where she strategically positioned the state of Utah as a business and relocation destination. While at EDCUtah, Yorkin served as liaison to legislative and community organizations. She obtained local, national and international media attention in Fortune Magazine
, Wall Street Journal
, US News
, NPR and the New York Times
. Yorkin will bring her branding, design and directing experience to Westminster as the college enters a comprehensive strategic planning process.
"We are excited to welcome Sheila Yorkin to the Westminster family at such a pivotal time," said Westminster president, Dr. Brian Levin-Stankevich. "The strategic planning process will set the college's course for the coming years, and Sheila has the ability to communicate our vision and plan to our many important constituencies."
Yorkin's experience includes 16 years in corporate communications, public relations, events and marketing. She spent 12 years with Salt Lake City Corporation as the Communication and Policy Analyst, Public Services' Communication Manager and director of the Gallivan Center. Yorkin negotiated and managed the Anheuser Busch Bud World Party at the Gallivan Center during the 2002 Winter Olympic Games.
Yorkin is a native New Yorker who fell in love with Utah's mountains more than 17 years ago. As a graduate of the University of Richmond, a liberal-arts college in Richmond, Virginia, Yorkin understands the vital role liberal-arts institutions play in developing thinkers and leaders in our world community. With that perspective, she will serve on Dr. Levin-Stankevich's executive team.
"I look forward to leading the strategic branding direction for Westminster, applying my awareness of the interplay between the private-sector, public-sector and academia," said Yorkin. "Westminster's reputation and prestige drew me to campus, and I'm excited to build on Westminster's place in Utah's story."