Westminster Names Sheila Rappazzo Yorkin as Executive Director of Integrated Marketing Communications

Jan 29, 2013

Jan. 29, 2013 Yorkin to lead the college's Office of Communication SALT LAKE CITY - Westminster College has named Sheila Rappazzo Yorkin as its executive director of integrated marketing communications. Yorkin will lead the college's Office of Communications beginning March 2013. Yorkin joins Westminster after four years as director of marketing and communications at the Economic Development Corporation of Utah, where she strategically positioned the state of Utah as a business and relocation destination. While at EDCUtah, Yorkin served as liaison to legislative and community organizations. She obtained local, national and international media attention in Fortune Magazine, Wall Street Journal, Newsweek, US News, NPR and the New York Times. Yorkin will bring her branding, design and directing experience to Westminster as the college enters a comprehensive strategic planning process. "We are excited to welcome Sheila Yorkin to the Westminster family at such a pivotal time," said Westminster president, Dr. Brian Levin-Stankevich. "The strategic planning process will set the college's course for the coming years, and Sheila has the ability to communicate our vision and plan to our many important constituencies." Yorkin's experience includes 16 years in corporate communications, public relations, events and marketing. She spent 12 years with Salt Lake City Corporation as the Communication and Policy Analyst, Public Services' Communication Manager and director of the Gallivan Center. Yorkin negotiated and managed the Anheuser Busch Bud World Party at the Gallivan Center during the 2002 Winter Olympic Games. Yorkin is a native New Yorker who fell in love with Utah's mountains more than 17 years ago. As a graduate of the University of Richmond, a liberal-arts college in Richmond, Virginia, Yorkin understands the vital role liberal-arts institutions play in developing thinkers and leaders in our world community. With that perspective, she will serve on Dr. Levin-Stankevich's executive team. "I look forward to leading the strategic branding direction for Westminster, applying my awareness of the interplay between the private-sector, public-sector and academia," said Yorkin. "Westminster's reputation and prestige drew me to campus, and I'm excited to build on Westminster's place in Utah's story."

Media Contacts

Krista DeAngelis and Arikka Von

About Westminster

Westminster is a private, independent, and comprehensive college in Salt Lake City, Utah. Students experience the liberal arts blended with professional programs in an atmosphere dedicated to civic engagement. With the goal of enabling its graduates to live vibrant, just, and successful lives, Westminster provides transformational learning experiences for both undergraduate and graduate students in a truly student-centered environment. Faculty focus on teaching, learning, and developing distinctive, innovative programs, while students thrive on Westminster’s urban Sugar House campus within minutes of the Rocky Mountains.

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