May 20, 2014
SALT LAKE CITY — Stylish, comfortable, eco-friendly and wedgie-free-what more could you ask for in a pair of shorts? Hoping to inspire future fashionistas everywhere with her new line of knit shorts, Westminster senior Eleanore Guthrie is working to raise money through Kickstarter to launch her new company, Knorts.
Made from all-natural or recycled yarn and knitted in Los Angeles, Guthrie pledges her Knorts have a “painful-wedgie-free” guarantee.
“The driving force behind Knorts is the horrible experience people endure while wearing generic looking jean shorts and other thick-fabric shorts that incessantly wedge in places they shouldn’t,” Guthrie explained. “Ever since I purchased my first pair of knit shorts, I knew there was no turning back. They were always extremely comfortable and stylish leaving me feeling confident and liberated. I received countless compliments on my knit shorts from people who had never seen similar shorts and wanted to buy a pair of their own.”
With that, the inspiration for Knorts was born.
“I always wanted to start my own clothing line, so I figured pursuing knit shorts would be a tangible way to introduce myself to the fashion industry, added Guthrie. “Knorts will continue designing knit shorts that look like the popular regular short styles being sold, but that offer a much more comfortable, unique twist on popular fashion.”
Guthrie, an accounting major and two-time finalist in Westminster’s Opportunity Quest business plan competition, is grateful for the help and support the college and the Center for Entrepreneurship have given her.
“After having been named as a top 10 finalist-twice-in Westminster’s business plan competition, I learned how to think through the various stages of building a business while also learning how to write a business plan, both of which have given me invaluable hands-on experience that I have applied to Knorts and will apply to my future endeavors,” she said.
“It has been so inspiring to watch Eleanore’s growth over the last two years as she has equipped herself with powerful entrepreneurial skills,” said Linda Muir, director of Westminster’s Center for Entrepreneurship. “She has taken the initiative to utilize all of the tools and services the center provides, and she is now taking her love for fashion and launching a real business.”
Knorts will host a Kickstarter launch party on May 30 at 9 p.m. at Zest Kitchen & Bar to help raise funds for the company.