Dec 13, 2012
Local company, "Sugar Doodle Kids," to benefit the Utah Food Bank
SALT LAKE CITY
- Westminster MBA student Nick Whatcott believes no child should ever go to bed hungry. To help fight hunger in Utah, Whatcott came up with a business plan to benefit the Utah Food Bank and other organizations fighting children's hunger, while giving young artists a venue for their work. It's called Sugar Doodle Kids.
At www.sugardoodlekids.com, child and adult artists submit their artwork into an online voting contest. Sugar Doodle Kids then prints the artwork with the most votes onto high-end children's sleepwear. For every product sold, a meal is given to a child in need through the Utah Food Bank children's back-pack program.
The Sugar Doodle Kids motto, "Dream in Comfort," means as one child slumbers in the comfy artist designed pajamas, another is going to bed with a full stomach. Sugar Doodle Kids feels an obligation and duty to contribute to the 400 million hungry children in the world, and believes that all children should have the ability to "Dream in Comfort."
"My wife and I wanted to honor our son, Cole, who we lost when he was just six days old," said Nick Whatcott. "We want to give other children the opportunities that Cole would have had to dream big and achieve their goals. When kids are hungry and worried about their next meal they can't concentrate on all they are capable of."
Over the past few years, Whatcott has won several awards for his charitable business ideas. He was a finalist in the TechTITANS 2011 Idea Challenge, a statewide entrepreneur contest open to all college students. Sugar Doodle Kids won the Impact Award for its social mission and took third place in the GreenTITAN contest that recognizes the best social enterprises.
While in the MBA program at Westminster, Whatcott utilized the resources at the Center for Entrepreneurship to refine Sugar Doodle Kids' business plan.
"Nick Whatcott has been an MBA student in two of my entrepreneurship classes, and it's rewarding to see a concept that Nick pitched in class now come to fruition as a real company," said Linda Muir, director of Westminster's Center for Entrepreneurship. "Nick is very entrepreneurial and I believe he and his wife will be very successful with Sugar Doodle Kids."
Sugar Doodle Kids will officially launch at a party on December 17, 2012, at 6:30 p.m. in the Kim T. Adamson Alumni House at Westminster. Every attendee will receive a free pair of pajamas with the Sugar Doodle Kids owl logo, and Whatcott will unveil the first artwork to win the contest.