Aug 23, 2013
"Sheer Ambrosia" commits to providing excellent baklava while being socially responsible
Media and the public are invited to the Grand Opening of Sheer Ambrosia Aug. 24.
SALT LAKE CITY - Combining her love of baking, entertaining and desire to be her own boss, Sherrita "Rita" Roberts Magalde created "Sheer Ambrosia," a company that specializes in homemade baklava that is "truly food for the gods." Magalde will host the grand opening for her new company Saturday, August 24, from 9 a.m. - 7 p.m., at 834 East 9400 South #58, Sandy, Utah.
Magalde, a Westminster MBA student, started making baklava when she was 16 years old after working for a Greek family who taught her to make gourmet desserts and pastries.
From there she was hooked.
"I've always enjoyed entertaining, baking, cooking-and I just love making food look beautiful," she said. "One of the foods that stuck with me through the years was my baklava. I'm a part of a lot of different organizations in the valley, and every time I would attend a function I would take my baklava and people would always say, 'wow, this is so good, you should sell it'."
Magalde, a single mother of two, originally launched the business out of her home in 2008 to spend more time with her children. After taking the company as far as it could go from her residential space, she decided to open a commercial bakery to take the business to the next level.
"After finishing the first year of my MBA, I took Westminster's 'Lectures in Entrepreneurship' series with Linda Muir and Michael Sutton, and they put a fire in my belly," she said. "I felt like if I'm going to do this, if I'm serious, I really need to take this to the next level."
Magalde and her realtor searched for a space to house her creations, and eventually found a perfect location for the business in Sandy, Utah. Along with creating decadent desserts, she also wanted her business to give a little something back to people, especially women, who might not be as fortunate as her.
"Years ago when Oprah was on air, she talked about micro-loans to women in Third World countries, and I remember being so touched at the idea of helping another women be self-sufficient," she said.
As part of its mission, Sheer Ambrosia is committed to allocating three percent of all net profits towards micro-loans to women in developing countries who need financing for their businesses, safe spaces to interact and education.
"It's Sheer Ambrosia's goal to assist these young women to lead confident, self-reliant, dignified lives-something that we sometimes take for granted here," she added.
"Rita is such a talented entrepreneur and watching her work so hard over the summer to get her retail store open has been amazing," added Linda Muir, director of Westminster's Center for Entrepreneurship. "She is a prime example of a successful entrepreneur who understands the power of being creative with limited resources."
For more information on Sheer Ambrosia, visit .www.sheerambrosiabakery.com.
Sherrita "Rita" Roberts Magalde, Westminster MBA student
Grand Opening of Sheer Ambrosia
834 East 9400 South #58
Sandy, Utah 84094
Aug. 24, 2013
9 a.m. - 7 p.m., at