About the Program
The communication program offers challenging, hands-on classes taught by faculty with expertise in professional communication, journalism, graphic design, mass media law and ethics, and branding. In class, you’ll learn to communicate in many different ways, studying everything from traditional media to digital communication. You can focus your studies on the area you find most interesting, while exploring your passions through internships and community-engaged learning with real-world clients.
What You'll Learn
- Master the ability to communicate effectively with a wide variety of audiences through honing writing and editing skills applicable to various communication professions.
- Demonstrate the attitudes, skills, and techniques essential to working in a team as a member and a leader.
- Examine communication strategies from intercultural and global perspectives.
- Analyze and evaluate the historical, legal, and ethical contexts surrounding communication strategy and practice.
- Gain real-world experience through producing professional quality communication pieces for clients throughout the Salt Lake City community.
- Design professional-quality communication pieces for print and digital media using layout and design principles and industry-standard software.
- Develop presentation skills needed to communicate skills, interests, accomplishments, and abilities to prospective employers and clients.
Plan of Study
You’ll start by taking introductory-level courses, including Media Writing, Media and Society, and Introduction to Human Communication. As you move through the program, you’ll take classes in Business and Professional Writing, Organizational Communication, Design and User Experience, and Communication Law and Ethics. Throughout the program, you’ll have opportunities to customize your experience by choosing an area of concentration, participating in internships, and taking electives ranging from Public Relations Principles to Multimedia Image Production or Advanced Photography. To complete your degree, you’ll participate in a senior portfolio class with the rest of your cohort.
Dive into the world of graphic design, photography, web design, and video production.
Study the principles of public relations, advertising, communication theory and persuasion, and intercultural and global communication.
Cultivate your writing know-how in classes focused on creative nonfiction, business writing, professional writing, and technical writing.
Infographics in Popular Media
In this course, you’ll explore the value of using infographics to communicate complex technical information. You’ll investigate the implications of repurposing data visually, and analyze the ethical and practical outcomes of using infographics to sell products, market ideas, and encourage change. Of course, you’ll have plenty of opportunities to design your own infographics too.
Race, Gender, Class, and the Media
This course explores and challenges how issues, individuals, groups, and populations are presented in the media. You’ll analyze the portrayals of race, ethnicity, gender identity, sexual identity, age, ability, and socioeconomic class in entertainment and news media.