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Bachelor of Arts, Bachelor of Science
Bill and Vieve Gore School of Business
4-Year Degree


Marketing is a great discipline if you're interested in understanding and analyzing business opportunities as they relate to client/consumer demands and needs. You will explore marketing principles and practices, marketing institutions, advertising, international marketing, sales, and marketing analysis and strategy.

Key Benefits

Westminster's Business Studies program offers a concentration in Marketing that prepares you to enter a career in marketing or go on to graduate studies after completing your bachelor's degree. You can explore areas of personal interest through directed studies or examine important and timely issues in our "special topics" courses.

Throughout your studies you will enjoy excellent access to facilities, experienced faculty, and other resources.

Accreditation Employers Trust

The Bill and Vieve Gore School of Business is nationally accredited by the Association of Collegiate Business Schools and Programs (ACBSP).


"Westminster provided me with the experience to grow as an individual through creative marketing concepts and individual and group work projects. I will always be grateful for the life-long friendships that I was able to develop with other students and professors."

Nick Holt ('01), Vice President, Codale Electric Supply, Inc.

About the Program

What You'll Learn

You may elect to pursue either a B.S. or B.A. degree in Business Studies with a Marketing concentration.

Through this major, you will be able to:

  • Analyze the competitive environment and the firm’s positioning to develop successful advertising campaigns
  • Demonstrate effective selling skills
  • Use a variety of quantitative and qualitative market research methods for marketing decision-making
  • Prepare a successful marketing plan for changing environments

Meet the Faculty

Plan of Study

Liberal Education Courses

You must complete the WCore program or join the Honors College (and complete requirements) to fulfill your liberal education credits.

Want to learn more about the Marketing program?

A dedicated admissions counselor will reach out to you with personalized information to help with your search for the right program.

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Tuition and Aid

There's No Better Investment Than You

Westminster College knows you want an education where you matter—a place that will serve as a launchpad for a successful career and a meaningful life. Westminster will work with you individually through every step of the financial aid process. From scholarships to grants and loans, Westminster helps you make it happen.

With the highest percentage of students who complete one or more internships in the state, Westminster students hit the ground running with real-world experience. Plus, 90% of students were either employed or attending graduate school within 5 months of graduating. With a Westminster degree, you don't have to choose between a successful career and a fulfilling life.

Learn About Tuition

You’ll be automatically considered for scholarship and grant opportunities.

In addition to general merit scholarships, other scholarship programs are available to support you throughout your time at Westminster.

Check Out Scholarships

Your tuition, fully paid.

All students should have the ability to explore their passions. Westminster College is proud to cover the cost of tuition for qualifying students through the Westminster Commitment.

Learn About the Westminster Commitment

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