A few methods for researching companies using Nike as an example
In an interview you should always be prepared to let the employer know that you have done your company research.
There are a number of methods for researching companies using the internet and online databases. At Westminster many can be accessed through the Giovale Library home page. The library has created a guide for Researching a Company.
Of course, through Google, you can find a company’s website (i.e., www.nike.com) and read the information that the company wants you to see.
You can also collect information from 3rd party sources. For larger companies, such as Nike, three of the many resources available to Westminster students are from the databases
1. Data Monitor
You will have to do a little more investigative research to find information on smaller and non-public firms. You might want to ask for help from a research librarian or ask a Career Counselor.
Go to Giovale Library website to access the three online databases mentioned above
Good information in 20 to 30 page PDFs. Be sure to check out the SWOT Analysis.
Extensive information on a variety of topics including, how to access the In-depth Records from Hoovers.com (if you go to Hoover’s web site you will only get basic company information – you have to subscribe to get these extended reports that are available on LexisNexis).
Vault Career Insider
Company and Industry information, as well as career advice. Vault's target market is college students so provides the kind of data you will be interested in. Written in a breezy, informal manner.
A good place to begin your research is to “Read the entire Scoop” in the Vault’s Scoop box. Be sure to check out other resources, including the entire Getting Hired