About the Program
The MSC program gives you the opportunity to explore your passions and earn your degree while advancing your career. The program is competency based, which means you’ll demonstrate your learning in authentic, meaningful ways that go far beyond memorization. You’ll work with a cohort of talented professionals from a wide variety of backgrounds and receive mentoring from highly qualified faculty with expertise in rhetoric, professional writing, information design, and branding. You’ll talk to your professor and classmates on a weekly basis via phone, Skype, or any other method of your preference. And when you graduate, you’ll have a portfolio of work that demonstrates your quality and value to current or future employers.
less than the average MBA program in Utah
of graduates get promoted upon graduation
Average cohort size (as of 2020)
What You'll Learn
- Master the rhetorical principles and strategic practices you need to create usable, effective, and ethical communications, whether they be written, visual, verbal, or otherwise.
- Plan, research, manage, design, and execute large-scale writing projects for clients.
- Analyze organizations to ensure maximized communication effectiveness
- Create integrated marketing communication campaigns using industry-standard software and processes to develop effective marketing communication.
- Lead projects and teams in a coordinated effort to achieve organizational goals.
- Apply expertise to a capstone project or professional portfolio.
- Serve as a leader in creating and editing strategic communications appropriate for particular audiences.
- Apply visual communication know-how, using industry-standard software and design best practices to create communication pieces, including collateral and style guides.
- Engage in intercultural experiences, adapting and applying communication skills while working with international organizations and traveling in a foreign country.
Plan of Study
The Master of Strategic Communication program follows an alternative plan of study format. Instead of taking multiple courses, you will complete a set of project sequences.
The program is competency-based, meaning curriculum was developed to help you master certain knowledge, skills, and abilities (competencies) as you progress. Through this curriculum style, you work on projects for real clients, building expertise as you put theory into practice and tailor what you learn to your personal background, interests, and professional aspirations.
This program is also taught in an interactive online format, meaning you can complete projects around your personal and professional schedule to make degree completion more flexible and convenient while still having meaningful interactions with faculty and peers.
Sequences include 2 individual projects and 1 team project and are completed in order over a 5-semester (18-month) timeline, with 1 sequence per semester. Once you demonstrate a mastery of a sequence’s learning goals and competencies, you move forward to the next sequence. The 5 sequences are:
- Rhetoric and Strategic Public Relations
- Visual Communication and Brand Strategy
- Organizational Communication and Culture
- Integrated Marketing Communication
- Strategic Communication Capstone
Each sequence includes a 1-day on-campus residency at the beginning of each semester that will allow you to become familiar with the upcoming projects and sequence content, network, and connect with your faculty mentors, performance coaches, and peers.
At the end of the program, you’ll take an international trip with your cohort where you’ll engage in projects that promote the development of intercultural communication skills and apply your knowledge in an international context. The trip is included in your tuition.
More information on projects, faculty and staff interaction, grading, residencies, the international trip, and more can be found under degree requirements on the master of strategic communication academic catalog page. Specific information on the parts of each project sequence is listed under course descriptions for the program in the academic catalog.