Master of Strategic Communication

Graduate Degree
School of Arts and Sciences
5 Semesters (18 months)

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The Master of Strategic Communication Program at Westminster College

The Master of Strategic Communication (MSC) program is a fast-paced, intensive degree that allows you to work with real clients on strategic communication problems and projects. As an online, competency-based program, you have a lot of flexibility so you can pursue your degree while maintaining a full-time job. And the MSC program is structured around project sequences, which means you’ll spend your time working with professional clients rather than sitting in class. You’ll collaborate with other students in your cohort, developing projects like integrated marketing communications plans, branding strategies, training programs, organizational strategy recommendation reports, and crisis communication evaluations. And your faculty mentors and performance coaches will be there to guide you throughout the process.

Who the Master of Strategic Communication Program Is For

The MSC program is ideal for dedicated and self-directed learners who want to improve their strategic communication skills. While most of our students have professional experience and have worked beyond their bachelor’s degree, it’s not required. To ensure your success in the program, you’ll need to be organized, focused, and motivated. And because you’ll be working in groups, you’ll need to be a team player.

Master of Strategic Communication Plan of Study

Program Format

The Master of Strategic Communication program follows an alternative plan of study format. Instead of taking multiple courses, you will complete a set of project sequences.

The program is competency-based, meaning curriculum was developed to help you master certain knowledge, skills, and abilities (competencies) as you progress. Through this curriculum style, you work on projects for real clients, building expertise as you put theory into practice and tailor what you learn to your personal background, interests, and professional aspirations.

This program is also taught in an interactive online format, meaning you can complete projects around your personal and professional schedule to make degree completion more flexible and convenient while still having meaningful interactions with faculty and peers.

The Sequences

Sequences include 2 individual projects and 1 team project and are completed in order over a 5-semester (18-month) timeline, with 1 sequence per semester. Once you demonstrate a mastery of a sequence’s learning goals and competencies, you move forward to the next sequence. The 5 sequences are:

  1. Rhetoric and Strategic Public Relations
  2. Visual Communication and Brand Strategy
  3. Organizational Communication and Culture
  4. Integrated Marketing Communication
  5. Strategic Communication Capstone

Each sequence includes a 3-hour, synchronous, remote residency at the beginning of each semester that will allow you to become familiar with the upcoming projects and sequence content, network, and connect with your faculty mentors, performance coaches, and peers.

Sample Courses

  • MSC-611.1: Rhetorical Theory
  • MSC-611.2: Public Relations Strategies
  • MSC-621.2: Visual Identity and Brand Strategy
  • MSC-611.R: Poject 1: Residency


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Application Deadline

Complete applications are reviewed on a rolling admissions basis. Early submission of applications is strongly encouraged.

Entry Terms: Fall or Spring


Our Faculty

Curtis Newbold, Ph.D
Associate professor

Christy Seifert, Ph.D



of graduates get promoted upon graduation


completion time

The Master of Strategic Communication program is 5 semesters, completed over 18 months.

"The Master of Strategic Communication program is really awesome at catering to individual needs, and you can tailor the program to what you are doing. It really helped me learn more about communicating messages and sharing stories in a way that would make the most impact."

Read The Story

Emily Quinn
MSC ’18

Strategic Communication

Career Opportunities

Our graduates go on to have successful careers in a wide variety of communication-related fields including marketing, advertising, content strategy, public relations, and project management. Our program helps you build on your existing communication skills, and develop new skills and strategies to take your career to the next level—whether that’s within your current company or outside of it.

  • Director of Marketing and Communications
  • Community Engagement Manager
  • Director of Public Relations
  • Communications Instructor
  • Content Developer
  • Marketing Writer
  • Creative Director
  • Project Manager
  • Advertising Coordinator
  • Account Executive over Advertising
  • Trade Show Director
  • Brand and Product Manager
  • Media Supervisor
  • Non-profit Agency Director
  • Proposal Writer
  • Product Marketing Director
  • Web Content Specialist
  • Organizational Development Consultant

There's No Better Investment Than You

Tuition and Fees


Financial Aid

Westminster works with all students to determine the financial aid opportunities available to them. Federal financial aid is available and will be awarded on an individual basis to students who have filed the Free Application for Federal Student Aid (FAFSA). Some federal financial aid programs require students to maintain the equivalent of full- or part-time enrollment. Westminster also offers scholarships for graduate students.


Students who completed an undergraduate degree at Westminster are eligible to receive the Westminster Alumni Scholarship.


Graduate students are eligible for Direct Unsubsidized Loans and Direct (grad) PLUS loans through the U.S. Department of Education’s federal student loan program.